Where’s the difference?

The difference lies in our services. Making a difference means changing the nature of something – acting in a distinctly different way. At BHC, we provide services that make a difference by making business strategies less complicated – more compelling. We can help you create the environment, develop and execute the plan, inform and engage your audiences, move forward for better outcomes and achieve greater results.

Communication strategy and planning

Effective communication strategy does more than simply provide information to target audiences: It moves audiences to action and drives business results. More …

Whether reinventing a process, restructuring an organization, engaging an audience or building a brand, effective communication requires a solid strategy and a detailed plan. What are you trying to accomplish? What’s the environment you’re working in? Who are the stakeholders? What do they need to know? What action do you wish them to take? These basic questions need definitive answers in any effective communications campaign.

No matter the communication challenge, we’ll ensure that key stakeholders’ information needs are met and that audiences are inspired to take action.

Understanding the objectives, determining the audiences, refining messages to address those audiences, designating or developing appropriate media to reach them and creating feedback mechanisms to track progress are fundamental to building a strong program. Working together, we’ll ensure that – no matter the communication challenge – key stakeholders’ information needs are met and audiences are inspired to take action.

Message alignment and delivery

What do you want your audience to believe and to do? How do you move them to action? More important, what does the message you’re sending say about your organization? More …

Perhaps it’s a revised business strategy, a new marketing campaign or a fundamental change to your operations. No matter the situation, thinking through your message platform and tailoring each message to the specific audience is the only way to ensure clear communication – and to get results!

If the goal is to influence thinking and behavior, messages must be managed:

  • supportive of the organizational goals;
  • targeted to the specific audience;
  • clearly defined and concisely delivered;
  • limited in number; and
  • aligned with your goals, objectives and culture.

Once your message has been determined, tested, refined and targeted, how do you send it? Research shows that face-to-face communication is almost always preferable, but what if that isn’t an option? Will your audience read print, search an intranet, watch a video or follow your tweets? And, having heard your message, will they take action?

A solid message platform and supporting infrastructure are the foundation for any effective communications program. We’ll help you tailor a program designed to support your messages.

Executive communications

Organizational leaders don’t necessarily make it to the top because they are good communicators, but staying at the top isn’t ensured unless they communicate well. More …

While executives may have a firm hand on the organization’s strategy and operations, many don’t comprehend the necessity of sharing that information with appropriate audiences from a perspective that will be useful. Many don’t fully understand or appreciate the power they have to inform and inspire, or the peril they face if they don’t.

External audiences – whether your customers, the media, industry regulators or investors – want to know that you’re caring for their concerns, making smart choices, meeting your challenges and delivering results.

Meet the information needs of external audiences, build customer commitment to your brand, engage employees with strategy and inspire your next generation of business leaders.

Employees look to leaders to determine what’s important to the organization. If your leadership team isn’t routinely communicating and reinforcing messages concerning strategy, operations and customers, employees are less likely to keep those messages in mind as they go about their daily routines.

Developing messages that articulate your strategy, provide insight into decision making, define the clear means to an end and inspire others to commit to a goal’s achievement is one of the executive’s (and the communicator’s) most critical challenges. We’ll help you create ongoing leadership communications – an essential element in any effective communications program.

Employee communications and engagement

Every organization has the same goal: to achieve the results that will make it a success. Further, your leaders have likely determined a strategy and plan to achieve the goal. But how do you engage employees to support that strategy and drive results? More …

Communicating with employees is more than merely reporting on activities throughout the organization. True, employees need to know what’s going on, but – more important – employees need to see where they fit in. How does the individual work contribute to the collective success?

We’ll approach your organization’s communication as a vital process – one that supports business strategy and drives results.

Communicating with employees means creating a shared understanding of what your company is about, what it’s trying to achieve and how each and every employee can contribute to that achievement. By clearly outlining your company’s primary business objectives, by identifying how a team, a department or an individual contributes to those objectives and by attacking any issue – whether operational or cultural – that affects the achievement of objectives, you clear the way to motivating employees to make their best efforts and to driving the organization to achieve results.

It’s not about communications “products” – a newsletter, a magazine or the company intranet – although all can be important components. It’s about building strong relationships between leaders, managers and employees; it’s about building a process that can create understanding, alter behavior, elicit discretionary contributions from employees and, ultimately, help the organization achieve its goals.

Communicating change

In today’s business world, organizational change has become a continuous process. Those companies that can continuously adapt to changes in the competitive landscape are the companies that will succeed. More …

Whether due to mergers and acquisitions, new technology, reorganizations, reductions in the workforce or plans for outsourcing/offshoring, change is a constant in most organizations. These changes not only affect how the company operates, they affect how people work – the organization’s culture.

While numerous effective change management models exist, all are in agreement on the value – the necessity – of a strong communications infrastructure and support for any change initiative.

Creating a culture that embraces change will not only lead to improved operating results, but also to gains in employee morale. But, it’s a challenge. Employees must think and act differently if the organization is to achieve different results.

Employees will embrace change if they understand why it’s necessary and how it will be achieved. By establishing a compelling vision for the desired end state, providing strong leadership both in words and in actions, engaging staff in determining how new principles and processes will be incorporated into their work and maintaining a consistent approach with the end state always in mind, we’ll help your organization embrace change and achieve its desired effects.

Internal brand delivery

Building a brand is about creating perceptions in the minds of customers. Your brand is who you are; your employees, the living proof. If employees don’t believe in it, embrace it and demonstrate it with every action, you’re squandering a competitive advantage. More …

Your brand’s promise – what your customers expect from you – is delivered through your products and services, but it is delivered by your employees. Engaged employees not only understand your brand promise, but, more important, they know how they contribute to keeping that promise. Brand and strategy must be linked, and employees must see and understand the connection. Only then will they be able to help the organization achieve its goals.

Working together, we’ll help your employees make the connection between brand and strategy.

A company’s brand must be true, relevant and distinctive – true to what the company is, relevant to all of it’s stakeholders and distinctive in the marketplace. We’ll create communications that embrace the brand, support the strategy, inspire the employees and deliver superior results.

Compliance communications

In highly regulated industries, precisely following regulatory guidance is critical. Helping employees to understand the need for compliant behavior as well as what constitutes regulatory compliance is essential to success, but difficult to accomplish. Why? The subject of compliance is exceedingly dull. More …

Failure to comply with regulatory guidance can lead to millions of dollars paid in fines, damage to the enterprise’s reputation, increases in customer dissatisfaction and distrust, and sharp declines in employee morale. Leaders can ensure that the organization takes an integrated, process-driven approach, but without a strong communications effort to help employees understand the principles, embed the procedures into their work and commit to supporting a fully compliant organization, the company is still at risk.

While it’s true that compliance is an inherently dull topic, it doesn’t have to be presented that way. We’ll help you make it interesting, interactive, fun, sometimes funny, and – most important – pervasive.

We’ll ensure that organizational strategy is linked to regulatory compliance – that employees understand that compliance is not only necessary, but also fundamentally tied to the organization’s success.

From an ethical perspective, it’s the right thing to do; from a financial perspective, it’s the smart thing to do. Done well, not only can effective compliance communications support your organization’s reputation and bottom line, it can increase employee engagement and improve employee morale.

Writing services

How often do you read something – a letter, a memo, an article, an online posting – and stop after only a paragraph or two because it doesn’t hold your interest? There doesn’t seem to be a point. More …

There is an art to attaining and holding your reader’s attention. There is an art to making the complicated easy to understand. As the owner of the information, you may not have the perspective needed to see how others will react to what you’re writing. You may not be able to anticipate answers to questions before they are asked.

Regardless of its simplicity or complexity, we’ll ensure that your message is written in a compelling and engaging manner.

No matter the subject or the vehicle, we’ll ensure that your message, regardless of its simplicity or complexity, is written in a compelling and engaging manner. We’ll help ensure that your message is read, understood and acted upon.

Internal communications research and measurement

Do employees believe in your mission, vision and values statements? Do they understand the business strategy and how they can personally contribute to its success? Are they moved to take action based on what they know? More …

For a communications program to be successful, you cannot guess at these questions: Only well-planned research will give you the answers.

Employee productivity is at the heart of any organization’s success, whether measured in sales, services, stock price or customer satisfaction. That productivity is the direct result of employee attitudes. If you don’t know what they’re thinking or how they feel, how do you know that you’ve reached optimal productivity levels? Have you engaged your employees enough to inspire them to go the extra mile?

Use research to determine the program that builds buy-in for organizational goals and delivers results.

Working together, we can conduct research that compares and contrasts the beliefs and opinions of leadership, management and rank-and-file employees to delineate a true profile of your current organizational culture. Through that research, we’ll best determine a communications program that builds buy-in for organizational goals and delivers results.

Nothing is more critical to employee attitudes than trust, and the best way to build it is through transparency. Through content analysis and survey research, we can build a program that builds trust and increases employee engagement and productivity.

© 2017 Betty Henry Communications