The use of social media has wrought many changes for today’s employees; unfortunately, many of these changes aren’t always readily apparent in the workplace. As workers become more connected and empowered outside the office, they are much less likely to be satisfied with command-and-control management and one-way, top-down communication inside.
With the NBA finals starting today, I’ve been thinking about numerous communications teams I’ve led and why some were better than others. I don’t take credit for the work, but I do think that that the environment needed for a team to succeed lies with the coach. Here’s my best advice on creating a superior communications team.