No matter how conservative the company, sooner or later some senior leader will say something like, “Do we have Twitter?” or “Does the company Facebook?”
The concept of employee engagement is relatively new to the ongoing list of company leadership concerns. In a previous world of command-and-control management, employee engagement simply wasn’t necessary; employees did as they were told. But, as management styles have become more progressive – the workplace, more participatory – the need not just to direct, but also to engage employees has become clear. And, very often, the responsibility for meeting this need is handed off to employee communications practitioners.