Twitter Tuesday: What’s worth reading?

If you follow me on Twitter (@bzhenry), you know that I’ve made content curation in organizational communication a hobby. This blog post highlights the best of what I’ve read in recent weeks.

Putting social media in perspective
For quite some time, I’ve been advocating that social media platforms are simply new vehicles – the latest shiny new toys – that communicators can use to deliver a message. But, a fascinating article on the HBR Blog Network, “Putting Facebook in Perspective,” has forced me to rethink this stance.

Author Mark Bonchek follows six trajectories for how the “social revolution” may play out, and his insights are thought provoking. He tracks shifts such as those “from audience to community,” “from consumer to co-creator,” “from push to pull,” and more – making a compelling argument that social media are indeed having an impact no less than that of Gutenberg’s printing press. His article changed my thinking on this subject, and it might change yours.

Rinse and repeat
In “The Mouthwash Principle: For Maximum Effectiveness at Work, Rinse and Repeat,” Peter Bregman, on the Fast Company blog, underscores what I believe to be one of the most important factors in successful communication: repetition.

Bregman argues (as I have so often) that if you want to influence behavior, you must repeat the message at different times, from different angles and in different ways – and it must continue long after you think you have “communicated.” It’s one of the most important leadership communication lessons one can learn.

Is a highly regulated industry your excuse?
When you work in a highly regulated industry, it’s easy to use that fact as an excuse to remain on the sidelines of effective and engaging marketing and social media practices. Laws and regulations can be complicated; it’s easier to do nothing than to risk making a mistake.

On the Social Media Today blog, in “Content Marketing in Highly Regulated Industries,” David Meerman Scott examines the innovative work of Chris Boyer, director, Digital Marketing and Communications, Inova Health Systems, and offers suggestions for how digital marketing can not only work, but also be creative in industries bound by legal restrictions.

The secret to sound strategy
Although the focus of “How to Make Your Social Media Kung Fu Stronger,” by Jesse Stanchak, on SmartBlog on Social Media, would appear to be – of course – social media; in fact, the article offers valuable insights into strategy. One critical factor in strategy is having the right strategy at the right time. Having a strategic plan may be important, but being able to adapt it when necessary – even more so.

Three more good reads:

  • In “Find Your One Thing” on Six Pixels of Separation – The Blog, Mitch Joel looks at how Kevin Cash created the Muppet character Elmo based on “one thing,” and how finding your brand’s “one thing” can be the key to success.
  • In “Seven Inbound Marketing Takeaways from Jedi Master Yoda” on Social Media Today, Chris Horton cleverly shows us how Yoda’s wisdom even encompasses social media.
  • In the last segment of a three-part series on social norms, author Adam Burton argues persuasively that altering social norms can be an effective tool for organizational change. Read “Exploring Social Norms … or How I Failed in ROTC” (Part 1, Part 2 and Part 3) on the Enterprise Strategies blog.


© 2019 Betty Henry Communications